---
title: 1-Pager Template
description: Free product management template for pitching initiatives and aligning teams. Concise one-page format helps product managers frame problems, opportunities, and ideas before building solutions.
slug: 1-pager-template
---

Remember, not every piece of work requires a PRD. If it's 2 or more sprints (including iterations), then it probably does as a rough rule of thumb 👍🏻.

v1.0

-   **Product Strategy** = _“Where are we going, and why?”_ (1–3 year view)
-   **1-Pagers** = _“Which problems should we solve to get there?”_ (initiative-level bets)
-   **PRDs** = _“How do we execute the solution to those problems?”_ (feature-level plans)
-   **Impact Assessment** = _“What did we learn”_

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## 📌 Title

**Clear, outcome-oriented name** (e.g., _Improve Expert Activation Funnel_)

Add links to product strategy here.

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## 🎯 Problem Statement - The core of your 1-pager!

What’s broken or missing? Who is affected and how?  
Ensure we are distinguishing between what is a business problem and what is an end-user problem — these can be different!

Pull out a quick snippet from your product/company strategy here.

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## 🧭 Goal / Success Criteria

What does success look like?  
What is the key outcome and business metric you'll be moving?

Include user-relevant metrics (e.g., increase engagement rate from 40% to 60%).

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## 📊 Context / Supporting Data

Insights, user feedback, analytics, or trends that support why this is important now.

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## 🧑‍🤝‍🧑 Impacted Teams / Stakeholders

Who would be impacted by the change? (e.g., CS, Surveys)  
Who would be involved? (e.g., Product, Eng, Design, Ops)

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## 🗺️ [Optional] Scope (Initial Thoughts)

MVP ideas, out-of-scope items, or dependencies.  
What directions are you considering? Keep it strategic (not too detailed).

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## 🤝 [For Weekly Reviews only] Which Support / Input Do You Need to Progress?

How can this group help you progress?