Vibe coding in product - does it really work? (Yes!)

Vibe coding is transforming how product teams approach discovery and prototyping. Here's what I've learned implementing it across product management, design, and success teams. See my product leadership experience.

What is Vibe Coding?

Vibe coding is a lightweight approach to building functional prototypes using AI-assisted development tools, enabling non-engineers to create working demos quickly.

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Detailed explanation of vibe coding and its applications

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Impact Within Product Teams

It has been a hugely positive step - as can be seen with what has been created:

Vibe coding in product teams

Results & Learnings

Workflow Changes

I brought in vibe coding as part of our discovery process - and it is discipline agnostic i.e. product managers, product success, product design all have a go.

We have been able to create a number of prototypes that have been used in user testing and also as part of pitches to senior stakeholders.

Impact

We have seen a marked improvement in the quality of our discovery work - and more importantly the engagement from the wider organisation. It has also increased the ceiling on ambition.

What's the Catch?

The main area of concern we encountered thus far is prototyping features that just aren't possible in the short term - and so we always had an open dialogue with engineering to make sure we weren't promising the moon on a stick!

Let's Connect

I'm always interested in talking about product leadership, AI strategy, and transformative product development.

Related: Explore my product strategy framework | See how I can help your team