1-Pager Template

Remember, not every piece of work requires a PRD. If it's 2 or more sprints (including iterations), then it probably does as a rough rule of thumb 👍🏻.

v1.0

• Product Strategy = “Where are we going, and why?” (1–3 year view)
• 1-Pagers = “Which problems should we solve to get there?” (initiative-level bets)
• PRDs = “How do we execute the solution to those problems?” (feature-level plans)
• Impact Assessment = “What did we learn”

📌 Title

Clear, outcome-oriented name (e.g., Improve Expert Activation Funnel)

Add links to product strategy here.

🎯 Problem Statement - The core of your 1-pager!

What’s broken or missing? Who is affected and how? Ensure we are distinguishing between what is a business problem and what is an end-user problem — these can be different!

Pull out a quick snippet from your product/company strategy here.

🧭 Goal / Success Criteria

What does success look like? What is the key outcome and business metric you'll be moving?

Include user-relevant metrics (e.g., increase engagement rate from 40% to 60%).

📊 Context / Supporting Data

Insights, user feedback, analytics, or trends that support why this is important now.

🧑‍🤝‍🧑 Impacted Teams / Stakeholders

Who would be impacted by the change? (e.g., CS, Surveys) Who would be involved? (e.g., Product, Eng, Design, Ops)

🗺️ [Optional] Scope (Initial Thoughts)

MVP ideas, out-of-scope items, or dependencies. What directions are you considering? Keep it strategic (not too detailed).

🤝 [For Weekly Reviews only] Which Support / Input Do You Need to Progress?

How can this group help you progress?